George Lovato Releases New Interactive Ebook

posted by David Wolf on Aug 7, 2012 | Comments (0) | Permalink | Trackback URL

In “How to Finance Your Business”, Lovato, a 30 year veteran of corporate finance, demonstrates his thorough understanding and appreciation for the multitude of obstacles facing entrepreneurs when it comes to financing. As he describes proven solutions and methods of forming capital, he offers a unique, 360 degree “banker-preneur” view of the world of business, finance and management. Parallel to his career as a banker, George started several businesses throughout his career, including Rent Rite, which he eventually took public in the 1980s. At peak, Rent Rite was the 9th largest rent a car franchise system in the world, and the first to fully integrate with an airline reservation systems-and he did that in a “pre-internet” world.

George has often said that business owners are continually creating new opportunities… and then find themselves faced with finding a way to finance them. Hence, he adds, the capital formation process is essential to any business. To help guide the reader through the complexities of business finance, “How to Finance Your Business” introduces a unique format that includes many topical narratives punctuated by hours of content rich, informative videos, with up close and candid discussions with George (and this reviewer as co-host) around the entire spectrum of subjects relating to capital formation. He describes specific methods of financing any size deal…in a world where the rules have changed, and where the money raised is less likely to come from regional and community banks.

The book describes the many facets of the practical aspects of business finance, and offers the solutions that work. George covers the basics of capital formation, and then progresses into more complex structures that are available to businesses as they look to grow and expand. He also includes stories…illustrating some of the mistakes he has seen clients make over the years, and offers new insights on how to avoid them.

One of George’s key guiding principles is that in business, it’s the People that matter most. Interestingly, the videos included in “How to Finance Your Business” bring a refreshing, human quality to the reader’s experience allowing them to “get to know” George as a real person who is a banker, rather than the reverse. The discussions are insightful and passionate, as he reveals his own fascination for how business management and business finance work together in the real world.

In George Lovato’s universe, capital formation is fundamentally all about structure. That is the primary focus for each transaction he orchestrates, and it’s the way he runs his practice, and the way teaches his clients and affiliate bankers. His Merchant Banking firm, BH Capital, Ltd. deploys more than $1.2 billion annually for businesses across the USA and worldwide.

“How to Finance Your Business” provide a real-world, practical, human, and panoramic view of the entire ecosystem of business finance. The business reader will come away with a new, realistic sense of direction, as Lovato provides his signature “guidance system” for business success. For entrepreneurs who thrive on creating new opportunities every day in their businesses, this eBook serves as an essential, definitive guide on exactly how to finance those opportunities.

For further information, visit
http://www.obstaclecoursebooks.com ; http://www.bhcapitalltd.com

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