A series of fresh, compelling, and highly revealing podcasts on the subject of internal brand definition and implementation strategies that lay the foundation for the creation of consistent, distinctive and memorable branded customer experiences. A ‘must-listen’ for small to mid-sized organizations looking to catapult their growth by leveraging every aspect of their brand.
View Carol Chapman and Suzanne Tulien's full profile
How many of you are conscious of the state of our current economy? How many of you have started tightening the purse strings to prepare for rising prices, slow sales, and a tough ride ahead? Listen to this podcast for some insightful ideas on recession resistance![ Details - Profiles - Comment - Subscribe ]
How strong of a stance does your brand have? Does your brand take a specific position in how it behaves, treats the customer, manages it’s staff, approaches decisions? And does everyone in the organization live that position, passionately and consistently? Find out how employees can be holding your brand back from achieving your success potential.[ Details - Profiles - Comment - Subscribe ]
The terms ‘branding’ and ‘marketing’ are often grossly mistaken as one in the same. When the true differences are defined and understood, a business can capitalize on the unique strategies of both. Find out these unique but complimental differences and how it will affect your bottom line![ Details - Profiles - Comment - Subscribe ]
An excerpt of Chapter One from The 6 Myths of Small Business Branding e-book. Learn what a brand is and is NOT and why it is important to your bottom line.[ Details - Profiles - Comment - Subscribe ]